With the daily deluge of digital marketing messages being hurled upon sales prospects by marketing automation systems delivering boring and often irrelevant email blasts, large numbers of B2B marketers have turned to the production of animated explainer videos as a way to differentiate their product marketing message. The use of motion graphics and animations, combined with real, live action video content is an effective way to capture a viewer’s attention and visually engage and educate them about your products.
Combining live action and animated content for explainer video production to add to your video marketing mix can make productions more exciting and enticing for viewers. Animations can add intrigue and excitement or humor to live action videos that will keep the viewers’ attention longer. Animated effects and overlays can come in many different artistic forms. Animations can provide valuable information to viewers, while making the video production more interesting and enticing. Viewers become excited watching animated video content, enabling your business video to leave a lasting impression. Customers remember clever videos when making product or service purchase considerations.
As a content format, animated explainer videos afford producers an opportunity to push the boundaries of the video’s message. Recent technology has made it possible to animate anything on screen – whether it is in cartoon format or CGI. Here is an example of a mix-format live action plus animated video Flimp Media Video Solutions recently produced for Xpandu:
Animated explainer videos can be very cost effective. Pure animated videos do not require actors, cameramen or expensive re-shoots and re-edits. The video production process for a motion graphic or animated explainer video is fairly straightforward, requiring a good concept and scripting, voice over talent and development of a clear audiovisual storyboard working with creative artists and the video project manager or producer.
